This time of year I get a ton of catalogs. Well, not really a ton because to be honest I rarely buy anything from them so I usually get taken off lists rather quickly, but I do get some catalogs. I picked up a few of them and started flipping through while I was eating breakfast one morning.
These are the two I picked up. The World Vision gift catalog and the American Girl catalog. I must say, that was an interesting start to the morning that really got me thinking about a few things.
Let me start with the American Girl catalog. I have a 13 year old daughter who has a few American Girl dolls thanks to garage sales. I have never purchased anything from the actual American Girl store other than lunch one afternoon a few years ago when my mom and I took my daughter on a girls day and enjoyed a little after Christmas shopping. My daughter realized that the $50 gift card that she had received for Christmas could purchase her barely one outfit for her 18" doll.
Don't get me wrong. I love American Girl. I remember wanting one when they came out when I was a kid and I picked one up as quickly as I could when I found one for $5 at a garage sale. I tucked that garage sale find away one year and it appeared under the Christmas tree for my daughter. I love that the American Girl dolls encourage girls to be girls and provide an opportunity for them to maintain their childhood in the most wholesome way.
However, I don't love their price tag and like I said, I've been lucky enough to score a fair amount of American Girl dolls and their accessories used and at a fraction of the price over the years. While we could afford to buy American Girl doll at retail prices {the average doll will set you back around $120}, we have chosen not to because we would rather use that money so that we can be more generous in other areas of our life. More on that later.
While perusing the American Girl catalog, the last page has the American Girl promise which says:
We promise to never stop believing in the unlimited potential in all girls. We're dedicated to creating products, services and experiences that help boost confidence, ignite creativity, and fuel connections. It's our job to remind the world--and girls--how strong, brilliant, and brave they can be.
I couldn't agree more! Especially with that last line. Let's take a second to break down that promise and see how it is that American Girl is fulfilling that promise with their products.
You can purchase accessories for your American Girl doll that will help normalize life events that an everyday girl has that will hopefully boost her confidence. If your daughter wears orthodontic head gear, you can buy a healthy smile set for $14. If your child is in a wheelchair, your doll can be too for $38. A hearing aid can be added to any doll for $14 and if your child has food allergies, you can buy an allergy-free lunch with safe {plastic} foods and a faux allergy shot for $28. Boosting confidence? Check.
I used to play pretend school all the time when I was a kid. One summer, my best friend and I charged the neighborhood kids $5 a day to go to our school. We even had a field trip to the fire station on our block.
If your daughter loves school like I did, you can buy Mary Ellen's classroom set for $40. It includes a two sided map, chalkboard, stand, pointer and a set of flashcards. You can even get a school supply set with a backpack filled with paper, pencils and a book for only $30.
I'm a big fan of encouraging music and the arts. You can purchase a music and entertainment set for $85. Or purchase a painting set just for your doll for $36! Ignite creativity? Check.
Does your daughter have an entrepreneurial spirit? Maybe she loves to bake and dreams of one day owning a cupcake shop. You can get a complete pastry set and cart for $150. The pastry set has a cart with pretend treats and business supplies. If a gourmet kitchen set is something she dreams of, you can buy one for $225. Fuel connections? Check.
There are so many fun creative products available in the American Girl catalog and on their website that every girl is sure to find something that she will love.
But I couldn't help but notice that while I could buy doll sized accessories that will help "boost confidence, ignite creativity and fuel connections," I could also do the same thing for real actual people purchasing real actual items that would create a lasting impact.
You know that last line in the American Girl promise statement about reminding the world--and girls, how strong, brilliant and brave they are? Well friends, I want to remind the world that there are real girls facing real issues that are strong and brilliant and brave. Whose lives could be changed if you swapped out buying a dolls bike with faux leather seat for a real bike for a girl in need so that she can attend school.